Research

Ethnographic Study

For this group project, teammates and I studied the social interactions and culture of shoppers while observing them at a local Pet Supermarket location.

Brand Analysis

Using Keller's Customer-Based Brand Equity (CBBE) Model, group members and I conducted primary research to understand how consumers perceive Airbnb.

Consumer Behavior

To understand the psychology of extreme sports fans, group members and I generated surveys and interviews to dive deep into the psychographics of them.

Digital Media Startup Competition

For this class, students competed against one another in front of a panel of local entrepreneurs to decide who created the best digital business proposal. I came in first place with the app I created.